What is a LinkedIn Newsletter? On LinkedIn if you meet certain criteria you will have the option to create a Newsletter. If you create one, then each time you write an article on LinkedIn you will have the option to publish it individually to your profile or as an edition of your Newsletter. Why Should […]

In the vast ocean of marketing and business, there’s a myth as old as time: the belief that ‘everyone’ could be your potential customer. Spoiler alert: they’re not. Sorry, Kevin, but not even your extensive collection of novelty socks is for everyone. Why Targeting is No Joke Imagine trying to sell ice to Eskimos or

In today’s digital age, where video content reigns supreme, the question isn’t just whether your business should be online, but how visible and engaging your online presence is. With YouTube standing as the world’s second-largest search engine, the implications of ignoring this platform can be far-reaching for businesses. This article delves into the unseen risks

In the digital age, data is more than just information—it’s currency. As businesses increasingly operate online, collecting and handling user data has become an integral part of their operations. However, this comes with significant legal responsibilities, particularly regarding privacy policies. The absence of a privacy policy on your website isn’t just a minor oversight; it’s

In the digital age, privacy isn’t just a concern; it’s a mandate. For website owners, understanding and complying with cookie laws is crucial, not just for legal adherence but for fostering trust with your audience. Cookie laws regulate how websites can collect, store, and use personal data through cookies, and they vary significantly across regions.