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The interest stage of the customer journey is a critical juncture, especially for online communities. At this point, potential members move from mere awareness of your community to a genuine interest in joining. However, a major pain point often arises here: keeping that interest alive and converting it into active participation. This story explores how […]

 In the vast expanse of the internet, countless online communities offer diverse experiences and benefits. However, one of the major challenges these communities face is making themselves known to potential members during the awareness stage. This article explores the difficulty of visibility in the awareness stage and provides strategies for online communities to effectively stand

In an increasingly competitive market landscape, businesses continually seek innovative strategies to attract new customers, retain existing ones, and stand out from the competition. One of the most effective tools in achieving these goals is a well-crafted loyalty rewards program. Such programs not only foster customer retention but also enhance engagement and drive significant business

Another type of work? Before we talk about Fractional work let’s define what we all learned growing up. Full-time Employee – A w2 position at a company, typically for 40 hours/week. Paid an annual salary. Part-time Employee – A w2 position at a company, typically for any amount of hours under 35/week. Set hours are

I am often asked about jobs in IT to which I respond, “well what area of IT are you interested in?”. Our field has evolved so much in the past 20 years. My area of IT especially has seen changes and new roles come into existence. I thought I would take some time and list